How to start and run your own


A step-by-step guide to starting & running a cleaning business on a budget.

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Start Cleaning Business Book

Features of "How to start and run your own cleaning business" Book

Feature 1

Step-by-step process

Practical steps with real life images, for exterior and interior cleaning applications.

Feature 2

Bonus Items

Downloadable tools and resources you can use to start a new cleaning business.

About Us

Murray McDonald

About the author

Murray McDonald, Director of Duplex Cleaning Machines, will take you through, step-by-step, on how to start and grow your own cleaning business. With over 25 years experience in providing cleaning solutions, processes and equipment to the contract cleaning industry, Murray will explain the following key areas of how to start a cleaning business:

To learn more about Duplex, contract cleaning equipment or best practice cleaning, visit

Murray Seminar

Seminar Pop-up Events

Murray conducts practical, hands on workshops at on-site facilities across Australia. Register your interest today to enrol you and your staff when Murray is next in your state.

Sample pages from book

Take a sneak peek at chapter extracts from the book.

Thinking of starting a cleaning business?

Starting small business

Small business is growing is faster than ever before.

One of the biggest misconceptions of starting your own business is that you need a lot of money up front. This is not the case. Many small businesses need little investment and running costs.

Today, governments at all levels are providing training, education, and support to small businesses and start-ups, and there is a vast variety of self-help articles, free e-learning courses and more on the internet to help kick-start and guide your small business.

Many individuals today are seeking the work lifestyle balance of running their own business. It gives them the freedom to manage their hours, their business set-up and day to day operations how they see fit.

How to use this book

Book cover

I developed this book to be used as a practical, and hands-on guide to starting and running a cleaning business.
The following are key ways to get the most out of this book and to building a successful cleaning business.

  • Practical Action 1: Choose the type of cleaning business that best suits you.

  • Find out what type of cleaning businesses there are, and choose one that is the best fit for you. By end of this book, you will know your area of expertise and have a clearer focus on what services you will be providing.

  • Practical Action 2: Choose the right target market for your service.

  • Find out about different industry segments, and the type of services involved. By the end of this book, you will know which market has the most potential for your business in your service area.

  • Practical Action 3: Choose the right equipment at the right price.

  • Find out what type of equipment will allow you to save money over the long term and allow you to do a variety of jobs, without needing multiple products. By end of this book, you will know what equipment you will need, have an approximate budget and understand the importance of quality over quantity.

  • Practical Action 4: Running and growing your business.

  • Find out how to attract and retain a customer base. By end of this book, you will see that you don't need to be a marketing genius to promote your business and secure long-term contracts.

Choosing your preferred market

Notepad Icon

In order to work out what the best equipment packages is for your needs, it's important to choose your preferred market.

For example, cleaning a domestic home would normally require different equipment to a commercial gym or leisure centre. This is mainly due to the different sized areas needed to cover, and different floor types and surfaces.

The following are the three main market groups in the cleaning service industry.

Domestic market
Domestic Market

The domestic market consists of cleaning services in residential environments. However, it can also be grouped to include office or communal area apartment cleaning.

Domestic cleaning services can include:

  • Carpet cleaning
  • Upholstery cleaning
  • Tile and grout cleaning
  • Window cleaning
  • Bathroom cleaning
  • Kitchen cleaning

Commercial market
Commercial Market

The commercial market consists of cleaning services in commercial environments. It is common for contract cleaners who work in the commercial environment to attain long term contracts.

It can be possible to do a cross over between domestic and commercial cleaning services. However, you need to ensure the commercial cleaning markets chosen are not in the "large commercial" bracket, otherwise your domestic cleaning equipment may not be suitable.

Some of these more domestic style commercial facilities include small inns or cafes.

Commercial cleaning sectors can include:

  • Healthcare cleaning i.e. hospitals and aged care facilities.
  • Accommodation: hotels, motels, inns, caravan parks.
  • Food and Beverage: restaurants, cafes, bars, pubs.
  • Animal care: vets, kennels, and lost dogs homes.
  • Automotive cleaning: truck cleaning, car detailing
  • Education: schools, child care centres, universities
  • Public Venues: swimming pools, gyms, and leisure centres

Choose a section

  • 1

    - Thinking of starting a cleaning business?
  • 2

    - How to use this book
  • 3

    - Choosing your preferred market

Interested in reading further or accessing bonus items?
Pre-order or contact us.

Table of Contents

Chapter 1

How To Use This Book

Chapter 2

Inside the Cleaning Industry

Chapter 3

Basic Business Essentials

Chapter 4

Types of Services

Chapter 5

How to Buy The Right Equipment At The Right Price

Chapter 6

How to Grow Your Cleaning Business

Chapter 7

What Not To Do in Business

Chapter 8

Marketing Tips and Tricks

Chapter 9

Five Simple Steps to Implementing a Basic Sales Strategy

Chapter 10

Next Steps